I'd like you to remember how you felt the last time you looked at your cellphone and saw the battery was dying. It is a pain, right?
Now imagine, instead of simply plugging your cellphone into an outlet to charge it, you had to walk for miles, maybe even take a taxi, pay a large fee, and wait for hours, maybe days, just to recharge the battery. Well, that more than just a pain, it's a debilitating problem, and it's a daily reality for hundreds of millions of cellphone users in sub-Saharan Africa, where cellphone use is pervasive but electrical infrastructure is severely lacking. Batterade had a gridless, affordable, socially responsible solution.
Founded in 2013 after the founders placed 2nd in the annual UNM Technology Business Plan Competition, winning $10,000, Batterade, LLC is a start-up with strong ties to New Mexico, particularly the University of New Mexico (UNM).
We're currently developing our product's underlying technology, which we are optioning from UNM.STC, with our business plan winnings, as well as a grant from the New Mexico Small Business Assistance Program. After finalizing the prototype, we plan to travel to Kenya to conduct customer validation before beginning to manufacture and sell our product.
Santiago is Batterade's CEO.
In this role, he is responsible for the strategic direction of the company. Currently, his efforts are focused on developing the company's prototype, as well as building strategic partnerships.
Santiago is currently working on his Ph.D. in chemical engineering at the University of New Mexico. As part of this studies, he is a researcher in the UNM research group that developed the company's technology: the Center for Emerging Energy Technologies. His adviser is Dr. Plamen Atanassov, who is also one of the company's mentors. He also recently graduated with a Master's degree in nanoscience and microsystems from UNM.
Santiago is originally from Bogota, Colombia and graduated from the Universidad Nacional de Colombia in 2011 with a Bachelors of Science in chemical engineering.
Not only does Santiago have an awesome accent, he's also one of the friendliest people you'll ever meet, so be sure to say hello if you see him around campus or at a local entrepreneurial conference.
Joe is Batterade's COO.
In this role, he is responsible for the operational activities of the company, including financial, legal, logistical, and marketing activities. Currently, his efforts are focused on arranging funding for the company, as well as business development activities in East African markets.
Joe is currently working on his MBA in Management of Technology at UNM. Previously, he worked as a technical business development specialist at Sandia National Laboratories in Albuquerque, NM, where he worked to commercialize the laboratory's technologies. He also has experience in the financial services industry, which he gained while working for Wells Fargo.
Joe is originally from Edgewood, NM, and graduated from UNM in 2010 with a Bachelors of Business Administration in marketing and operations.
He doesn't always start companies, but when he does, they are usually awesome ones like Batterade.
Copyright 2013. Batterade, LLC. All rights reserved.